About Advertising in HSM market
The Hindi Speaking Market (HSM) is India’s largest and most influential television audience cluster, covering major northern, central, and western states. It includes high-density urban centers as well as deeply penetrated rural regions, making it the most powerful region for mass-reach advertising. HSM dominates TV viewership across GEC, Movies, News, and Music genres, with strong affinity towards family entertainment, Hindi movies, mythological content, and regional news. Advertisers prefer HSM for campaigns that require wide-scale visibility, high GRPs, strong frequency, and impactful brand recall. Because of its massive population, mixed demographics, and high TV consumption, HSM consistently delivers maximum impressions and cost-efficient reach, making it the top priority for national FMCG brands, political campaigns, retail advertisers, and mass consumer categories.
Key Insights
Top Choices
DD Rajasthan
Strong visibility across Rajasthan’s districts — suitable for political, agricultural, and public service outreach. View more
DD Bihar
High distribution across Bihar, ideal for grassroots awareness programs, rural marketing, and essential services. View more
DD MP
Gives deep penetration in Madhya Pradesh’s rural and regional markets. Effective for agriculture, government schemes, an... View more
DD Sahyadri
A widely viewed channel in Maharashtra, making it a strong platform for regional retail, real estate, government messagi... View more
DD India
DD India is India’s global news channel with cross-cultural viewership. Excellent for brands targeting an informed audie... View more
DD National
DD National offers unmatched pan-India reach, especially in rural and semi-urban India. A strong platform for government... View more
News 18 Rajasthan
A leading news channel in Rajasthan with strong viewer loyalty. Ideal for large-scale campaigns needing statewide impact... View more
Zee UP/UK
Zee UP/UK has strong household presence, engaging audiences through regional news, debates, and district-level coverage.... View more
News 18 UP/Uttarakhand
A hugely influential news channel in UP & Uttarakhand with high primetime viewership. Perfect for political advertising,... View more
Zee Bihar/Jharkhand
A high-impact regional news platform serving the Bihar-Jharkhand belt. A strong choice for advertisers aiming at maximum... View more
News 18 Bihar/Jharkhand
One of the most trusted channels in Bihar and Jharkhand, offering balanced coverage and strong rural-urban penetration.... View more
News 24 MP–CG
A dependable channel for regional audiences in MP & Chhattisgarh. High frequency and cost-efficiency make it ideal for s... View more
News State Punjab Haryana Himachal
Provides balanced regional coverage with strong local engagement. Suitable for awareness campaigns, retail growth, and p... View more
Zee Punjab/Haryana/Himachal
A top regional channel for the northern belt, offering high-trust news content. Recommended for agricultural brands, gov... View more
India News UP
Focused on the vast Uttar Pradesh audience, this channel reaches semi-urban and rural households effectively. Excellent... View more
India News Rajasthan
A key regional player in Rajasthan, offering deep community reach and strong evening viewership. Suitable for government... View more
India News Delhi NCR
India News Delhi NCR dominates regional reporting for Delhi, Noida, Gurugram, and surrounding districts. High urban pene... View more
India News MP/CG
A prominent regional news source for Madhya Pradesh and Chhattisgarh, this channel offers hyper-local visibility. Best f... View more
Zee Business
Zee Business is known for aggressive market coverage, stock analysis, and SME-oriented programs. It's a high-trust platf... View more
CNBC Awaaz
CNBC Awaaz is India’s largest Hindi business news channel, reaching traders, entrepreneurs, and financially active audie... View more
CNBC TV18
India’s top English business news channel, CNBC TV18 delivers premium business audiences—corporate professionals, invest... View more
India News
India News delivers focused Hindi-language reporting across national and regional topics. With cost-efficient CPV and go... View more
Republic Bharat
Republic Bharat stands as a dominant force in Hindi news with aggressive nationwide penetration. Its high engagement lev... View more
TV9 Bharatvarsh
TV9 Bharatvarsh is one of the highest-reach Hindi news channels with strong credibility across the HSM belt. Offering a... View more
Showbox
Showbox is a fast-growing music and youth entertainment channel popular for Bollywood songs and Punjabi music mixes. Its... View more
B4U Music
B4U Music is a top music channel with Bollywood hits spanning the 90s to contemporary era. Strong engagement from youth... View more
Oscar Movies Bhojpuri
A high-impact Bhojpuri movie channel delivering sharp regional reach and excellent male-dominated viewership. It’s highl... View more
All Time Movies
A mass-reach channel with repeat-run Bollywood and regional cinema offering wide-daypart engagement. Ideal for brands th... View more
Manoranjan TV
Manoranjan TV focuses on Hindi movies and entertainment-led programming with strong traction in NCCS BC households. High... View more
Goldmines Bollywood
A niche Bollywood movie channel offering retro hits and family entertainers that attract older audiences and homemakers.... View more
Sony Wah
Sony Wah is a popular movie channel known for comedy and action titles with strong appeal in rural and semi-urban househ... View more
Star Utsav Movies
A top-tier Hindi movie channel, Star Utsav Movies offers a strong library of Bollywood hits and mass entertainers cateri... View more
Zee Anmol Cinema
Zee Anmol Cinema offers a wide mix of Bollywood classics, family entertainers, and drama films, delivering strong reach... View more
Goldmines
Goldmines is a consistently high-performing Hindi movie channel popular for blockbuster South-dubbed action films. It de... View more
Dangal
Dangal is India’s No.1 mass entertainment channel with exceptional ratings in rural HSM markets. With mythological serie... View more
Zee Anmol
Zee Anmol is a powerful rural-led GEC delivering high reach in NCCS BC households. The channel’s content mix includes lo... View more
Colors Rishtey
Colors Rishtey showcases high-performing Hindi serials from Colors, appealing to family audiences and rural households.... View more
Sony Pal
Sony Pal is a women-focused GEC built around comedy, drama, and family narratives. Popular shows like Taarak Mehta, CID,... View more
Star Utsav
Star Utsav is one of India’s strongest mass-reach Hindi GECs, known for evergreen Star Plus shows that drive high viewer... View more