Star Utsav on HSM market

Star Utsav is one of India’s strongest mass-reach Hindi GECs, known for evergreen Star Plus shows that drive high viewership in rural and tier-2 markets. The channel maintains consistent TRPs due to repeat-friendly family content, making it ideal for advertisers targeting homemakers, families, and regional audiences. With wide distribution and high stickiness, it delivers stable GRPs at cost-effective rates.