PVR ICON VR MALL-CHENNAI on PVR Cinema - Chennai

PVR ICON at VR Chennai Mall is a flagship 10-screen multiplex, offering premium cinema experiences including P[XL] format with RGB laser projection and Dolby Atmos. Situated in the upscale Anna Nagar mall, it draws a high‑affluence, style-conscious audience — making it a very attractive venue for brands aiming for prestige visibility and large-scale reach through on-screen advertising, experiential branding, and premium-format placements.