Madhya Pradesh has one of the most diverse and high-performing radio ecosystems, led by major cities like Indore, Bhopal, Gwalior, and Jabalpur. With strong urban listenership and deep penetration into tier-2 and tier-3 audiences, the state offers excellent engagement, high ad recall, and a balanced mix of youth and family-driven audience segments. It’s a powerful region for statewide brand visibility.