Bihar’s radio advertising ecosystem is driven mainly by high-engagement urban centres like Patna and Muzaffarpur, supported by strong listenership across semi-urban and rural pockets. Radio consumption is deeply integrated into daily commute, local news habits, and entertainment culture, giving brands consistent recall throughout the day. Stations like Big FM hold strong influence, offering a mix of Bollywood hits, local talk shows, regional news, and interactive RJs who shape public conversation. With high trust and strong emotional connection, radio in Bihar ensures authentic, mass-reach visibility at an affordable cost.