PVR INOX in Coimbatore is expanding its foothold, including a recently opened 5-screen multiplex at Alveal Fun Savvy Mall. With a total seating capacity of ~894 seats at this new center, the venue appeals to modern, urban audiences in Coimbatore — a fast-growing city with rising consumer spending. This makes it a strategic location for cinema advertising, offering a blend of local reach and premium screen formats for brand visibility via on-screen ads, seat branding, and mall-theatre engagement.