PVR has a strong multiplex presence in Pune, across multiple properties and screen formats (including premium formats like P[XL]). As a marketing channel it offers mall‑based and stand‑alone multiplex venues, giving access to urban leisure audiences, shoppers + movie‑goers — a desirable combined catchment for brands. For ad campaigns, the combination of on‑screen video ads (pre‑movie), lobby/foyer placements and brand‑tie up options make PVR venues in Pune a viable out‑of‑home / cinema‑ad channel.